A smiling mother hugging her young daughter, wrapped in a soft towel, behind the NMF-E range on a marble counter: Moisturising Oil, Urea Cream tubes, Urea 20% Cream and Urea 40% Cream Gel tubs, Baby Cream, Lip Care and Lite Lip Care, and a rubber duck

Care that stays in the family

30 years of trusted moisturisation
for every generation, every day.

  • No.1prescribed lotionin India*
  • Skin ExpertRecommended
  • 100%BiodegradableBottles
Explore the range

*Source for this claim to be confirmed.

A clear droplet holding a molecule pattern beside a swirl of white cream, joined by a plus sign, on a pale ground framed by green leaves

The science behind naturally moisturised skin

NMFe brings together the skin’s
Natural
Moisturising Factors (NMF)
and Emollients (E)
to help keep skin
naturally moisturised,
comfortable
and healthy, every day.

  • NMF

    Helps skin hold
    moisture naturally

  • Emollients

    Help keep skin soft,
    supple and comfortable

Four arched photographs over blank cards: a woman lathering her shoulder in the shower, hands smoothing lotion onto a leg, a laughing baby in a bubble bath, and a fingertip touching soft lips

A complete care range for every member of the family

Different skin needs.
One trusted family.

  • Everyday Care

    Lotion | Body Wash
    Skin Clean

  • Urea Care

    For extra dry,
    rough skin & nails

  • Baby Care

    For delicate skin

  • Lip Care

    Everyday protection
    and targeted care

Four NMF-E packs in a row on cream stone, among gel drops, foam, oats and leaves: the Body Wash with Oat Milk and Aloe Vera, the 1000 ml Skin Lotion, the Moisturising Oil and the Skin Cream tube

Everyday essentials

A simple everyday routine for real skin.

Four essentials to keep your skin
clean, moisturised and comfortable.

  • For all
    ages
  • Gentle &
    effective
  • Healthy
    looking skin
Shop everyday care

  1. 1. Cleanse

    Body Wash

    Gentle, effective
    cleansing

  2. 2. Moisturise

    Daily Moisturising
    Lotion

    For everyday use
    for all ages

  3. 3. Nourish

    Moisturising
    Oil

    Lightweight care
    for everyday use

  4. 4. Care

    Skin Cream

    For dry, rough
    and sensitive skin

A laughing baby wrapped in a hooded towel among soap bubbles and leaves, beside the NMFe Daily Moisturising Baby Wash, Daily Moisturising Baby Lotion and Baby Cream on a stone plinth

Happy Skin for Happier Days

Everyday care, naturally gentle
for your baby’s delicate skin.

  • Gently
    Cleanses
  • Nourishes
    & Hydrates
  • Dermatologically
    Tested
  • Paraben
    Free

Why NMF-E

  • Plant Based
    Formulations
  • Dermatologically
    Tested
  • Safe for
    All Skin Types
  • Care for
    Every Generation